Lets Talk Labels
Let’s talk labels. The kind that distinguishes a product from the rest of the crowd on supermarket shelves and helps the brand stick in customers’ minds long after their grocery shopping trip. These tips and tricks help ensure that your next product label design shines.
The Importance of Product Design
Branding doesn’t end with your company’s name, website, or logo. Yes, these things are major aspects of your marketing strategy; however, they are unlikely to make a huge impact if your product won’t sell. In order to sell your product effectively, your product needs to be well designed, including its packaging. Product packaging is often the first thing the consumer sees about your product, and many people make purchasing decisions primarily on product design, especially when faced with many options.
The Market and the Design
We live in a consumerist society. Because our society is essentially globalized now, product design has become more important than ever before. While our need for goods is still basic, what we desire is a different story. Great product design utilizes both our needs and our desires in order to capitalize on our rampant consumerism. The market is flooded with similar products, and the only thing that differentiates one brand of a particular good from another is its design. While products have always served a function, they are more and more carrying meaning. It is the role of good product design to effectively communicate that meaning to the consumer.
It is therefore vital for businesses that want to do well to listen to and respond to the needs and desires of consumers, providing creative and innovative product design